Verizon: Don't Live With Lag

"Don't Live With Lag" was an immersive introduction to Verizon’s 5G Ultra Wideband for gamers. At the center of the campaign was “The Reset,” a cinematic, easter egg–packed film built for the community to dissect (including one guy who painstakingly de-glitched the spot in 22 separate tweets) and the industry to pay attention to.