e.l.f. Cosmetics x Manuel Turizo: ojos.labios.cara.

Latinas are some of the beauty space’s most engaged evangelists, but remain overlooked by the industry – so e.l.f. partnered with Colombian star Manuel Turizo to turn its brand name into a Spanish-language anthem and music video, “ojos. labios. cara.”

Shaped by culture and authenticity, the track became Turizo’s biggest solo hit of 2023, racking up massive streams and earning a feature on Spotify’s “Hottest of the Week,” plus #1 spots on Spotify’s curated Top Latin Hits and Latin Hit Mix playlists. We debuted the single with an exclusive live launch in Los Angeles for his biggest fans.