NEW YORK ROAD RUNNERS: It will move you.
On the first Sunday in November, 50,000 TCS New York City Marathon runners set off from Staten Island and run 26.2 miles through all five boroughs—and while the live audience showed up in droves, tune-in audiences were fading.
“It Will Move You” reframed the race as an emotional experience for everyone watching, helping reignite viewership and engagement. What started as a launch campaign evolved into a 360° platform that carried the story for years, extending its impact well beyond race day.
Alex has read Truman Capote’s “In Cold Blood” over a dozen times. Tell her what book you love to re-read.