Fernet-Branca: A Shot of Madness

Fernet-Branca took on March Madness with a campaign built for the bars and the brackets—executed across social, owned channels, POS, and geo-targeted DOOH.

4,000 bars received watch party boxes, and the hero spot featured the voice of legendary sports commentator Ian Eagle. The campaign delivered a 940%+ surge in new site traffic and a 27% increase in YoY sales in activated markets.