e.l.f. cosmetics: Dupe That

While most brands don’t want to be duped, e.l.f. flipped the script and invited it. “Dupe That!” is a campaign by e.l.f. that challenged the world to start duping something way more important: our values. The campaign picked up several Shorty Awards, but more importantly drew eyes to the core principles that matter to e.l.f.'s brand and their audience.