Kiehl's: Ctrl-Kiehl's-Delete
Former sun-sinner Jessica Simpson calls her ’90s self with a warning: it's time to CTRL-Kiehl’s-DELETE her past sun sins in a cyber-nostalgic campaign to introduce Kiehl’s new Better Screen™ Miner-All UV Serum.
The campaign extended across social, digital, e-commerce, and POS, turning the sun-scorched ’90s era into a contemporary product platform. Featured on People, Bustle, and Billboard.
Kiehl's: Ctrl-Kiehl's-Delete
Former sun-sinner Jessica Simpson calls her ’90s self with a warning: it's time to CTRL-Kiehl’s-DELETE her past sun sins in a cyber-nostalgic campaign to introduce Kiehl’s new Better Screen™ Miner-All UV Serum.
The campaign extended across social, digital, e-commerce, and POS, turning the sun-scorched ’90s era into a contemporary product platform. Featured on People, Bustle, and Billboard.
Kiehl's: Ctrl-Kiehl's-Delete
Former sun-sinner Jessica Simpson calls her ’90s self with a warning: it's time to CTRL-Kiehl’s-DELETE her past sun sins in a cyber-nostalgic campaign to introduce Kiehl’s new Better Screen™ Miner-All UV Serum.
The campaign extended across social, digital, e-commerce, and POS, turning the sun-scorched ’90s era into a contemporary product platform. Featured on People, Bustle, and Billboard.
Alex has better-than-perfect vision (20/10). Ask her to read something tiny.