CeraVe: The GOATed Moisturizer
CeraVe is officially the GOAT moisturizer, according to Dermatologists and moisturizer fans alike. So we introduced the world to Sarah V., the official GOAT mascot of the CeraVe brand.
The campaign featured Sarah V. in tons of partnered social content with names like Delaney Rowe, Veronika Slowikowska, Keith Lee, and Kareem Rahman of SubwayTakes–plus a prank-style campaign spot shot by the legendary Jeff Tremaine of Jackass / Wildboys fame and hosted by Jake Shane.
The GOATed Moisturizer mascot and surrounding ecosystem led to a 15% rise in sales of CeraVe AM/PM moisturizer.
CeraVe: The GOATed Moisturizer
CeraVe is officially the GOAT moisturizer, according to Dermatologists and moisturizer fans alike. So we introduced the world to Sarah V., the official GOAT mascot of the CeraVe brand.
The campaign featured Sarah V. in tons of partnered social content with names like Delaney Rowe, Veronika Slowikowska, Keith Lee, and Kareem Rahman of SubwayTakes–plus a prank-style campaign spot shot by the legendary Jeff Tremaine of Jackass / Wildboys fame and hosted by Jake Shane.
The GOATed Moisturizer mascot and surrounding ecosystem led to a 15% rise in sales of CeraVe AM/PM moisturizer.
CeraVe: The GOATed Moisturizer
CeraVe is officially the GOAT moisturizer, according to Dermatologists and moisturizer fans alike. So we introduced the world to Sarah V., the official GOAT mascot of the CeraVe brand.
The campaign featured Sarah V. in tons of partnered social content with names like Delaney Rowe, Veronika Slowikowska, Keith Lee, and Kareem Rahman of SubwayTakes–plus a prank-style campaign spot shot by the legendary Jeff Tremaine of Jackass / Wildboys fame and hosted by Jake Shane.
The GOATed Moisturizer mascot and surrounding ecosystem led to a 15% rise in sales of CeraVe AM/PM moisturizer.
Alex can wiggle her ears synchronously and one at a time. Request a video.