CeraVe: The GOATed Facial Moisturizer

CeraVe is officially the GOAT moisturizer, according Dermatologists and skincare-tok alike. So we served up a side of Goat (mascot) with the GOAT product and introduced the world to Sarah V., the official mascot of the CeraVe brand.

The campaign featured Sarah V. in tons of partnered social content with names like Delaney Rowe, Keith Lee, and Kareem Rahman of SubwayTakes–plus a prank-style campaign spot shot by the legendary Jeff Tremaine of Jackass / Wildboys fame and hosted by Jake Shane.