essie: nail the grind

essie’s new gel nail polish claimed a chip-free 15 days, making it the perfect gel to hold up to the daily grind of NYC. So we tapped one of the biggest beauty influencers in the game that no one saw coming: Ellie the Elephant.

The campaign was a massive success, leading to the brand’s first million-dollar retail week and a 19% increase in product sales. We also snagged a few headlines on The Cut, Marie Claire, Hypebae, and Women’s Health, plus a couple PRWeek Awards.