e.l.f.: Make Up Over Makeup Episode 1 with Chris Olsen & Ian Paget

The premise for Make Up Over Makeup is simple: get two people with a public falling out to come face to face and do each other’s makeup. Episode One featured TikTok stars and exes Chris Olsen and Ian Paget. The video exploded onto social, garnering nearly 7.6 million total views (half a million of those on the long-form video) and skyrocketing to #16 on YouTube’s global trending videos list. All with $0 of paid media.

For more of this series, check out Episode 2 with Katie Maloney & Scheana Marie, and Episode 3 with Chelsea Blackwell & Jimmy Presnell.